New CD for Lindenbaum

Honesty, loyalty, trust - those are strong words. While working on this project, we constantly had to realize how parallel the human relationship runs with the orientation of a brand. Especially in the service sector, from our point of view, a company can only survive when it really gets involved in a relationship with its customers. Not just with a bit of advertising blah blah, but as "humans", with all the values that we associate with them.

The corporate design of Lindenbaum is aimed at exactly this aspect. Honesty, loyalty and trust. In regards to content and form but also in terms of haptic aspects in the choice of materials for advertising medias. This project is part of a comprehensive corporate identity consulting, which is necessary to carry the aspect of "honesty" into the company itself. This point is not to be neglected, because the consumer quickly sees through a company that exclusively places masquerades. Therefore, if someone wants to promote sustainably, they must be very clear about their views and values.