A contagious smile!

The typography of the new logo for cheersMED serves two needs: First, it is reputable to the extent where it can represent the company well in conservative circles, on the other hand it is intelligently playful and lives up to the products cheersMED offers.

This balancing act had to be mastered successfully because of the distribution structure. Often acquisition takes place in conservative circles, but the company wants to be just as attractive for children who are to participate in the courses and promotions offered by cheersMED.

The brand now shows a thematic and formal unity, and it has gained on attraction significantly. See for yourself in the before-after comparison.