looking good. feeling good.

Prömper, retailer of wigs, hairpieces and accessories, operates several stores in the Aachen region and soon will rise into the online business. PRAGANDA accompanies this online project from the beginning in an advisory role and as a creative partner.

Naming

Why the new brand name for online trading?
Prömper is a regional brand that lives by and with the region and there it also hast its right to exist. However, the name is not suitable as an image carrier for online commerce, because we always need a catchy name that allows for a wider content bracket and operationally for a more open product structure and thus a brand enabling to communicate with emotions such as personality, confidence, attractiveness, life and self-esteem, naturalness, etc.

Claim

Hair as an individual-characterizing part of any personality, appearance and expression results in one essence: looking good. feeling good.

Look

Reliable, modern, fresh and fashionable. A look with which one feels not only comfortable, but also taken seriously in one’s state of mind.